Zenoa Blicher turns flavours into code for Sparkling Tea concept

By Rasmus Vestergaard
Published 26/10/2022
Category: Student Project
Featuring: Zenoa Blicher

What does taste look like? Zenoa Blicher, currently studying graphic design at Westerdals in Oslo, took on the challenge of a self-chosen design project. Using generative coding, he created labels for Sparkling Tea using inputs from taste testing and insights on flavour and texture. All labels are unique but still belong to the same design language.

To me, generative coding brings ‘endless’ and exciting possibilities; small changes in the code can result in major and unexpected differences.

Zenoa Blicher, Graphic Design Student at Westerdals

What inspired you for this design project?

“My main goal was to get into coding and learn as much as possible the month we had this subject. Inspired by Olssøn Barbieri, I went ahead and designed a wine label. Starting with pretty much no coding knowledge, I knew this would be a project that would be shaped along the way. As I wanted the labels to resemble the flavours of the two sparkling teas, I started by having people at school try the drink and make them fill out a form where they had to draw and write text. As the results came in, the two flavours had their distinct look, which became the fundament for the direction I took the design. I also wanted to make alcohol-free a more attractive alternative, so I strayed away from the classic look of wine labels and made something that might attract my eye at least.”

What makes generative coding interesting in your eyes?

“To me, generative coding brings ‘endless’ and exciting possibilities; small changes in the code can result in major and unexpected differences. I love this exploring; just by messing with some numbers, you can make something you can’t even imagine. It’s a tool that can bring major flavour into any project. And when a code has random input, like my project, the design will never be the same twice, even though it might look similar. I took advantage of this in my project by making every single label subtly unique from one another.”

Why did you go with a simple black-and-white label?

“I felt the pure black-and-white label fitted the design well. In the form I handed out earlier in the project, I asked what colour people associated with the sparkling tea, and most of the answers were the colour of the drink itself. So by having a clear bottle, the colour of the liquid became a part of the packaging and overall design, so I kept it simple with the label.”

How does the code work?

“In short, both the codes work by connecting a bunch of points (vertex) with lines. All of these points are driven by «noise, ” making the points move smoothly and randomly. The amount of movement was controlled by my cursor. So up and down controlled the amplitude, while left and right controlled the wavelength. I worked in P5.js, and there were a lot of Loops, vertexes, mapping, noise etc. by going to this project on zenoa.no (only desktop), you could visit a website where you could interact with these codes, most likely a tad laggy tho!”

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