Verliebt goes high-tech and clinical with PRO:LAB

By Rasmus Vestergaard
Published 03/12/2022
Category: Project
Featuring: Verliebt

How do you visualise the uncompromising? PRO:LAB is a skincare range based on highly active formulas targeted at specific needs, developed by chief plastic surgeon Louise Vennegaard and cosmetologist Laura Bonné. Danish design studio Verliebt was tasked with visualising PRO:LAB’s uncompromising products and attitude through a graphic identity and packaging design.

Clinical and futuristic story-telling

PRO:LAB is the best of two worlds, the world of medicine and beauty. The two founders are responsible for the products, mixing, testing and developing them in their laboratory. To tell this story, Verliebt used technical drawings and icons like microscopes, flasks and pipettes. Combined with the modular system, it gives off a medical vibe.

Verliebt and PRO:LAB chose to print the series on matt silver to match the clean and clinical with the elegant and exclusive. Assuring the user that this product is truly futuristic and ground-breaking. The right choice for the uncompromising.

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