Down on the corner. Try behind the new brand design for Innom by REMA 1000

By Rasmus Vestergaard
Published 23/06/2022
Category: Project
Featuring: REMA 1000 | Try

Innom is a new corner store developed by Norwegian retailer REMA 1000. It’s all about convenience, providing ready-to-eat meals and healthy snacks for those living in an urban neighbourhood in Oslo. Norwegian design agency Try helped with the new brand identity, aiming to engage a younger audience.

“By mixing fresh colours, expressive typography, untraditional communication and a playful illustration style, we created a brand that not only stands out from the convenience category in Norway but also makes the shopping experience more fun”, adds Try.

NPD – Where did you draw inspiration from?

Try – “Innom is a concept that comes from Rema 1000, one of Norway’s largest convenience chains. Our brief was to maintain a link to Rema 1000, but at the same time challenge the category with a younger and bolder approach. Some of the elements in the identity – like the blue colour and the circular shapes are based on the visual language for Rema 1000, all other elements are made to build a unique and distinct brand for Innom.”

NPD – What were some of the thoughts behind the logo?

Try – “The name «Innom», means to «stop by», so the logo needed to express a tasteful, efficient and fast-pace-store. We worked with a typography that could be familiar to the mother brand logo Rema 1000, but like a remixed version. We worked with Benoît Bodhuin at bb-bureau, to customise parts of the typeface, to make it even more suitable for Innom.”

Read more about innom at REMA 1000

Photography by Pernille Munster

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