Archive of Olssøn Barbieri

12 trophies won by Nordic agencies at Pentawards 2023

12 trophies won by Nordic agencies at Pentawards 2023

This year’s edition of the prestigious Pentawards has announced its winners. And once again, Nordic agencies are standing out in a competitive crowd. 10 trophies in total, with Sweden taking five, Norway four and Denmark three. Here are the agencies ranked by total...

Meet the family. 4 brands tell stories through characters.

Meet the family. 4 brands tell stories through characters.

Tony the Tiger. Kool-Aid Man. Hamburglar. Characters or mascots have been a key part of major brands' storytelling. Now, after a small hiatus, the animated figures are making a comeback; used on packaging and advertising, they help build brand recognition and bring...