Archive of Kurppa Hosk

Meet the family. 4 brands tell stories through characters.

Meet the family. 4 brands tell stories through characters.

Tony the Tiger. Kool-Aid Man. Hamburglar. Characters or mascots have been a key part of major brands' storytelling. Now, after a small hiatus, the animated figures are making a comeback; used on packaging and advertising, they help build brand recognition and bring...

Kurppa Hosk and Tugg cut cultural burger ties

Kurppa Hosk and Tugg cut cultural burger ties

Burger. Some say it’s a German intervention, others an American. Nevertheless, decades of burgers, fries and milkshakes have influenced our perception of the bun and patty combination as something deeply American. But these strong ties to American culture can make it...

Kurppa Hosk tackles the stigma of gut health with Källa brand

Kurppa Hosk tackles the stigma of gut health with Källa brand

Gut health is usually not something we Scandinavians discuss openly. It’s private, a stigma. Källa and Kurppa Hosk set out to change this. With a completely new brand, they wanted “to give people something they were proud to share and to talk about”, explains Edward...