Archive of Grow

Grow and MR Cake serves a piece of joy

Grow and MR Cake serves a piece of joy

"We wanted to create a visual identity with a proud yet humble attitude", Linn Anderson answers. She is a designer at the Swedish agency Grow and was involved with the rebranding of MR Cake, a Swedish café. Famed pastry duo Roy Fares and Mattias Ljungberg founded MR...

How Does Premium Packaging Fit With Sustainability Efforts?

How Does Premium Packaging Fit With Sustainability Efforts?

Whisky, perfume, electronics, skincare. Often, such premium items are wrapped up in expressive, unique, sculptural and luxurious packaging. Typically and traditionally, this choice of packaging doesn’t fit with sustainability. But times are changing, and demands are...