Refill Again and Again. Orkla behind new circular service for household items

By Rasmus Vestergaard
Published 20/08/2022
Category: Project
Featuring: Bakken & Bæck

Orkla, Bakken & Bæck and Æra recently introduced På(fyll). “A new data-driven service that delivers everyday items to people’s doorsteps in durable and stackable packaging, while empties are picked up for washing and refilling.”

Later in 2022, the team will launch their Beta service in Norway, aiming for a full public roll-out scheduled for 2023. They hope to “set a new standard of zero-waste services for both brands and consumers.”

Read more at www.pafyll.com

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