Graphic Design Students Take on Food Waste With Made-up Toast Bar

By Rasmus Vestergaard
Published 19/09/2022
Category: Student Project
Featuring:

How can graphic design help reduce food wastage? This was the assignment a class of graphic design students at Westerdals in Oslo was given. So, Line Hestness and Julie Rongve made a visual identity for a made-up toast bar as they wanted to avoid “the associations people have with food wastage and the general negativity around the term”.

“The idea behind the logo was simply inspired by a toast, two slices of bread put together, where in the logo, the type put together works as the bread. The bottom text is sliced off, so you don’t read ‘toast toast’, but rather just ‘toast’. We chose the type because of its simplicity and boldness, and put it all in lower case for more of a friendly look.”

“The patterns show three different illustrations of toast; the reason for this is peoples’ different opinions on how a toast should be sliced and look.”

Line Hestness, Graphic Design Student

“The reduced colour palette of only red stands out as friendly and warm, while many also associate this colour with food. It’s strong, bold and descriptive. It doesn’t draw lines to the negativity around food wastage, something we wanted to stay away from, and rather give the identity a fresh and healthy look.”

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