4 pizza brands that make you want to grab another slice

By Rasmus Vestergaard
Published 05/12/2022
Category: Listicle

What do you visualise when you think of a pizza box? For a long time, most pizza bars down on the corner had the same generic packaging. Nothing fancy or unique. Mostly a white box with green or red printing. However, in recent years things started changing. New pizza brands have emerged, and they have taken the precious container seriously. They use it as a tool for brand-building, creating sleek identities to stand out from the rest. In this article, you’ll see four Nordic brands thinking outside the pizza box.

Mano by Goods

“The Italian hand” is the gesture that is often used for emphasis. That story partly inspired the design concept for the Norwegian pizza restaurant chain Mano Pizza. Because “mano” means hand in Italian. Mano makes Neapolitan pizza by the meter, stretching the dough by hand and grilling them in a gas oven. Norwegian design agency Goods is behind the pink pizza identity, while Samuel Nyholm did the brand illustration. Photos by Jan Khur.

Stykka Pizza by Also Known As

Why only have one logo when you can have multiple? Norwegian creative studio Also Known As invited seven of their favourite illustrators and designers to contribute with a logo for local pizza bar Stykke. The result is a white pizza box dressed eclectically and with joyful logos.

Corsa Pizza by Uncle Grey

Danish design agency Uncle Grey worked on the identity for the local pizza bar Corsa. The whole identity is inspired by old Italian signages and virtues. Researching in northern Italy, the team looked into old facades, menus and typefaces made by hand, which were all made by non-professional designers, which meant that spacing and rules were, well, up for interpretation. Uncle Grey used this to create a typeface that “seemed off but still charming.” The team adds, “Furthermore, we were inspired by the Italian passion for football and looked into old jerseys from the ’60s and ’70s. Monospaced fonts and simple numbers on the back of jerseys were a big part of the graphic style in this period.”

Sitko by Werklig

Sitko is pizza punk. Finnish design agency Werklig was tasked with creating a brand strategy and visual identity to make the sourdough craft and pizza bar stand out from the rest, avoiding the clichés of artisan pizzerias and allowing Sitko “to expand into other product groups and retail products”. The result is loud and proud. It’s a blend of different styles and inspirations. It’s very punk.

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